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Demand Generation Manager, Consultants & Employers
- *About Carrot:**
Carrot is seeking a
- *Demand Generation Manager, Consultants & Employers,**
This role is part of the Demand Generation team and is central to our consultant and employer workstreams in the Demand Creation initiative.
- *Responsibilities:
- *Drive demand through consultants and consulting houses
- Build and execute a consultant demand strategy and program calendar, aligned with Consultant Relations and segment leadership.
- Design and run consultant-facing campaigns (e.g., briefings, webinars, events, newsletters, toolkits, playbooks) that keep Carrot top‑of‑mind and make it easy for consultants to recommend Carrot to their clients.
- Partner with Consultant Relations to segment and prioritize firms and key influencers, and to ensure outreach and follow-up align with relationship strategies.
- *Run integrated campaigns to reach employers
- Create campaigns for employer prospects influenced by consultants and partners, including large enterprise, global and union employers, through webinars, events, email nurtures, and targeted outreach.
- Collaborate with Product Marketing to tailor messaging and content by segment and buyer persona.
- Enable Sales and SDRs with campaign briefs, sequences, and follow-up guidance that connect consultant touchpoints to employer opportunities.
- *Execute, measure, and optimize programs
- Partner with Marketing Operations and the Digital team to launch campaigns across email, Outreach, web, and events, ensuring clean targeting and tracking.
- Set clear goals for each program and test tactics to improve conversion at each stage of the funnel.
- Define and own targets for consultant‑sourced pipeline, consultant‑influenced pipeline, marketing‑sourced employer pipeline, and won revenue across priority segments (U.S., global, unions), and use those insights to refine where we invest.
- *Codify repeatable consultant & employer “demand patterns”
- Turn successful consultant and employer motions into standardized plays that can be reused across regions and segments.
- Document workflows, audiences, and assets so these programs can be scaled, reported on, and supported by additional DG headcount over time.
- Contribute to the broader Demand Creation system, ensuring consultant and employer motions are connected with direct, partner, and global plays.
- *The Team:
- *Minimum Qualifications:
- A Bachelor’s Degree
- 4–6+ years of B2B demand generation, field marketing, or ABM experience targeting large employers and intermediaries, like consultants, brokers, and advisors.
- Background in healthcare, employee benefits, or HR technology marketing.
- Proven success designing and executing multi-touch campaigns that drive meetings and pipeline.
- Experience partnering with Sales and relationship‑owning teams, like Consultant Relations and Partnerships, on shared targets and plans.
- Experience with account-based or segment-based strategies, including working from target account lists and segment plans.
- Comfort working in a fast‑changing environment and helping to build new systems from the ground up.
- *Preferred Qualifications:
- Experience marketing through or to benefits consultants, brokers, or consulting firms.
- Familiarity
