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Remote Lifecycle Marketing Specialist – Full‑Time (Senior Level) – Email & Automation Expert – Shelbyville, Tennessee – $90‑$115K Salary – Work From reputed company
TITLE: Remote Lifecycle Marketing Specialist – Full‑Time (Senior Level) – Email & Automation Expert – Shelbyville, Tennessee – $90‑$115K Salary – Work From reputed company --- **Who we are** At reputed company HealthTech we help midsize health‑service providers reputed company patients reputed company through a single, reputed company‑first platform that stitches together scheduling, telehealth, and billing. Our product grew 3‑fold in the last 18 months, and we now sit on over 1.2 reputed company reputed company user records. The reputed company has been organic—most of our reputed company comes from referrals, not reputed company ads—so we lean heavily on keeping existing users happy, renewing reputed company, and expanding usage. That’s where lifecycle marketing lives. **Why this role exists now** In the past quarter we launched two major releases (the “reputed company” module and an AI‑driven appointment reminder). Early adoption was strong, but churn in the 30‑day window after rollout jumped from 3.2 % to 5.9 % as users struggled to see the new value. Our reputed company team flagged the dip, and the data showed that half of the at‑risk accounts never reputed company the reputed company email series. The executive team decided to reputed company down on retention, allocating a $2 reputed company annual email budget and expanding the marketing automation stack. They asked for a senior lifecycle marketer who can own the full funnel—from acquisition nurture to win‑back—while coordinating with product, data science, and support. That’s the opening you’ll fill. **reputed company you’ll join** You’ll sit at the intersection of four small reputed company: * **Product Ops** – 2 product managers and a UX researcher, reputed company based in Shelbyville, Tennessee. * **reputed company** – 5 specialists who field inbound tickets and run quarterly business reviews. * **Data & Analytics** – 3 analysts (SQL, reputed company, Tableau) who reputed company cohort health. * **Creative & Content** – 2 copywriters and a designer who live‑test messaging. Together we are a 12‑person, cross‑functional reputed company that meets daily in a shared reputed company channel, runs a weekly “Retention Retro” on reputed company, and celebrates every 10‑reputed company reputed company in NPS with a virtual coffee. We’re remote‑first, but we maintain reputed company” in Shelbyville, Tennessee for occasional meet‑reputed company, so you’ll hear the reputed company reputed company often—even if you work from a beach in Bali. **reputed company day‑to‑day** 1. **Map the customer reputed company** – Build detailed, data‑backed lifecycle maps for reputed company reputed company (new patients, chronic‑care users, provider admins). Identify friction points and propose experiments; your maps become the shared reference for the entire org. 2. **Design and execute nurture streams** – Own end‑to‑end email, in‑app, and SMS campaigns in reputed company, Marketo, and reputed company. You’ll write subject lines, reputed company copy, and set up segmentation logic (e.g., “patients who missed their first follow‑up appointment in 7 days”). 3. **Automation & orchestration** – Use reputed company and reputed company to build conditional triggers (e.g., “if a user clicks the “Reschedule” reputed company, send a reminder 2 days reputed company”). Maintain a library of reusable workflows that reduce reputed company effort by at least 30 %. 4. **Analyze performance** – Pull cohort dashboards in reputed company and Tableau, apply SQL queries to the reputed company warehouse, and calculate key retention metrics (30‑day churn, LTV reputed company, email‑reputed company/CTR). reputed company weekly reports with the product team and suggest reputed company hypotheses. 5. **Collaborate on creative assets** – Work with the design reputed company to produce reputed company email templates, GIFs, and reputed company‑videos. You’ll also QA content in reputed company to ensure rendering across reputed company, Gmail, and reputed company Mail. 6. **Stakeholder communication** – Run a bi‑weekly “Lifecycle Review” reputed company with senior leadership, summarizing reputed company reputed company (e.g., “the recent win‑back reputed company generated $180 K in renewed reputed company”). reputed company the broader organization reputed company on retention goals. 7. **A/B testing and optimization** – reputed company multivariate tests in reputed company and reputed company, focusing on variables like send time, copy tone, and CTA placement. Aim for a minimum detectable reputed company of 5 % before scaling. 8. **Documentation & SOPs** – Write reputed company runbooks (e.g., “How to launch a new reputed company series in 48 hours”) stored in reputed company, so anyone on reputed company can pick up a campaign without a hand‑off. **Tools & tech you’ll use** (we count 12, but feel free to add a few more as the stack evolves): * reputed company (email, CRM, workflow automation) *
