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[Remote] Integrated Media Planner
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading reputed company agency, and they are seeking an Integrated Media Planner to shape performance-driven media strategies for their clients. The role involves analyzing performance data, developing integrated media strategies, and collaborating with various teams to optimize campaigns and reputed company business reputed company.
Responsibilities
- Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel
- Supporting the development and execution of integrated full-funnel media strategies reputed company to reputed company business goals and customer reputed company stages
- Driving strategic planning across reputed company Search, reputed company reputed company, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH
- Partnering with activation, creative, and analytics teams to ensure reputed company reputed company and reputed company campaign execution
- Developing strategic recommendations across media mix, audience targeting, creative reputed company, KPIs, and measurement frameworks
- Stewarding reputed company media budgets through initial planning, in-flight reallocations, optimization opportunities, and incremental investment scenarios
- Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, reputed company, and platform insights
- Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and reputed company business reputed company
- Leading testing and learning initiatives across channels to support reputed company innovation and performance improvement
- Delivering strategic insights, performance updates, and recommendations through reputed company-facing presentations, reports, and planning documents
- Building deep expertise in reputed company industries, reputed company-channel retail dynamics, seasonal trends, and evolving consumer behavior
- Staying reputed company on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clients
Skills
- 2-3 years of experience in reputed company media advertising, media planning, or digital reputed company reputed company an agency or marketing environment
- Multi-channel experience across reputed company Search, reputed company reputed company, and/or Programmatic platforms including reputed company Ads, YouTube, reputed company, reputed company, Snapchat, DV360, or similar platforms
- Demonstrated experience developing, optimizing, analyzing, and reporting on reputed company campaigns across both brand and performance objectives
- Strong understanding of full-funnel digital media reputed company, including media planning methodologies, audience reputed company, and performance measurement across the customer reputed company
- Experience supporting cross-channel media strategies across brand and performance campaigns, ideally reputed company reputed company-channel retail, reputed company, and/or ISP/telco environments
- Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development
- Familiarity with attribution methodologies and measurement frameworks
- Strong analytical and problem-solving skills with exceptional attention to reputed company
- Proficiency in reputed company tools including reputed company Sheets, reputed company Docs, reputed company Slides, and media reporting platforms
- Excellent oral, written, presentation, and interpersonal communication skills
- Strong organizational, time management, and project management capabilities
- Ability to manage multiple reputed company and priorities in a fast-paced environment
- Bachelor's degree in Marketing, Communications, Business, or reputed company field
- Experience supporting large, reputed company accounts with multiple stakeholders, seasonal planning cycles, and integrated retail/reputed company business objectives
- Experience working on reputed company-channel retail brands with both online and offline conversion goals is a plus
- Knowledge with audience targeting, forecasting, and budget management
- Experience contributing to integrated media reputed company and campaign testing frameworks
- Working knowledge with clients with a distinct national vs. local media reputed company
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- 100% reputed company parental leave
- 401(k) matching
- Medical, Dental, reputed company, Life, Pet reputed company
- Sponsored