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Principal Software Engineer - React
<p><strong>About the Role:</strong></p><p>We are seeking a Staff Engineer, React Web to join our Digital Engineering team and drive the technical direction of our enterprise-scale, multi-brand digital ecosystem. This role is focused on front-end architecture and engineering, with deep expertise in React, modern web application design, and enterprise-grade digital platforms.</p><p> </p><p>As a Staff Engineer, you will shape how we design, scale, and operate customer-facing applications that power our global web presence. You will set the technical standard for performance, resiliency, security, accessibility, and maintainability in our React-based applications, while partnering closely with backend and product teams. Exposure to GitHub Copilot (or similar AI-powered developer tools) and Generative AI (GenAI) is a plus, particularly in driving productivity and innovative customer experiences. </p><p> </p><p><strong>RESPONSIBILITIES:</strong></p><p><strong>Architecture & Systems Design:</strong></p><ul><li>Architect and evolve React-based enterprise web applications, ensuring scalability, performance, accessibility, and observability.</li><li>Apply modern frontend patterns: micro-frontends, component-driven architecture, state management (Redux, Zustand, Recoil), and server-side rendering (Next.js).</li><li>Define standards for integration with backend APIs (REST/GraphQL) and real-time event-driven services.</li><li>Establish and enforce responsive design, accessibility (WCAG 2.1), and internationalization best practices.</li><li>Optimize edge delivery and caching strategies (Cloudflare or other CDNs) for global performance.</li><li>Ensure secure and seamless integration with identity management solutions (Auth0, Azure AD B2C).</li><li>Explore and guide the integration of GenAI-driven capabilities in web applications, such as personalization, conversational UI, and intelligent search.</li></ul><p> </p><p><strong>Delivery & Execution</strong>:</p><ul><li>Provide hands-on technical leadership for CI/CD pipelines using GitHub Actions or Azure DevOps, with automated quality gates.</li><li>Champion automation-first practices in frontend engineering: testing (Jest, React Testing Library, Cypress/Playwright), performance validation, and observability.</li><li>Drive adoption of developer productivity tools such as GitHub Copilot or similar AI-assisted coding solutions.</li><li>Establish coding standards, design system adoption, and code review practices across geo-distributed teams.</li></ul><p> </p><p><strong>Collaboration & Influence</strong></p><ul><li>Partner with backend architects and product managers to align on end-to-end application architecture, technical roadmap, and release strategies.</li><li>Facilitate design reviews, proof-of-concept initiatives, and technical workshops.</li><li>Influence decision-making across global teams to balance speed with platform sustainability.</li><li>Partner with product, design, and data teams to identify GenAI use cases and integrate them into customer-facing web features.</li></ul><p> </p><p><strong>Mentorship & Growth</strong></p><ul><li>Mentor engineers in frontend engineering best practices, React ecosystem, design system adoption, and web performance optimization.</li><li>Promote a culture of quality-first, automation-first, and innovation-driven engineering.</li><li>Enable teams to design resilient, maintainable, and scalable web experiences that abstract vendor dependencies.</li></ul><p> </p><p><strong>EDUCATION AND EXPERIENCE QUALIFICATIONS</strong></p><p><strong>4 YEAR DEGREE AND/OR BACHELOR'S DEGREE IN COMPUTER SCIENCE OR RELATED FIELD</strong></p><ul><li>10+ years of professional software engineering experience, with 3+ years in a Staff/Principal/Lead role.</li><li>Proven track record of delivering enterprise-scale, React-based web applications with global reach.</li><li>Strong hands-on expertise in:</li><li>React, Next.js, TypeScript, JavaScript (ES6+), HTML5, CSS3 (SASS, Tailwind, CSS-in-JS).</li><li>State management libraries (Redux, Zustand, Recoil, or equivalent).</li><li>Frontend performance optimization and Core Web Vitals.</li><li>Experience integrating frontend applications with backend APIs (REST/GraphQL).</li><li>Strong knowledge of CI/CD pipelines, GitHub Actions, testing frameworks, and automation practices.</li><li>Experience with GitHub Copilot or similar AI coding assistants for productivity.</li><li>Experience working in agile environments with geo-distributed teams.</li><li>Understanding of secure authentication and customer identity management (Auth0, Azure AD B2C).</li></ul><p> </p><p><strong>KNOWLEDGE, SKILLS, AND ABILITIES:</strong></p><ul><li>Exposure to Generative AI (LLMs, embeddings, AI-driven personalization, conversational UIs).</li><li>Experience with multi-tenant or multi-brand digital platforms.</li><li>Familiarity with design systems (Storybook, Material UI, or similar).</li><li>Experience with observability platforms (Datadog, Application Insights, Grafana, Prometheus).</li><li>Strong ability to communicate technical trade-offs to executives and engineers.</li><li>Awareness of responsible AI practices (cost, bias mitigation, governance).</li></ul><p> </p><p> </p>