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Media Manager, Amazon Brand Marketing, Amazon’s XCM (Cross Channel, Cross Category Marketing)

July 7, 2026

DESCRIPTION

Amazon’s XCM (Cross Channel, Cross Category Marketing) organization is looking for a highly-motivated Paid Media Manager to drive the media approach and investment strategies and own end-to-end media campaign management for Amazon’s Retail brand marketing initiatives. This role will develop and manage consumer-facing campaigns that drive brand love with core audiences and growth opportunities. This marketer is able to think big while remaining deeply analytical, naturally curious, and capable of juggling multiple projects to drive innovative and effective plans. The ideal candidate will possess a passion for bar-raising media planning, strong bias for action, and the ability to dive deep into the details. They are a self-starter, resourceful, and find creative solutions to complex challenges.

Working with media agencies and internal teams, you will apply a data-driven approach to determine and optimize channel mix for priority audiences based on business objectives and performance data. You will ensure high standards across media planning and implementation while coordinating with multiple stakeholders, including campaign program managers, marketing teams, measurement partners, and creative and content teams. As an integrated media professional, you will demonstrate strong results orientation, help develop roadmaps and goal tracking, and have experience working with industry partners and social platforms. You will combine skills as a strategist, project manager, and analyst to implement media best practices and support campaign optimization. Strong relationship building skills are essential as you'll work closely with various stakeholders across lines of business.

This role will report into the Head of Media, and will be an individual contributor at this time.

Key job responsibilities

Own end-to-end cross-channel media planning and execution for specific campaigns, managing external media agency and internal activation teams to translate business objectives into media campaign strategies
Partner closely with internal Retail stakeholders on the broader marketing campaign strategy as the paid media expert
Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources
Develop comprehensive campaign wrap reports with strategic and actionable insights
Advise leadership and stakeholders on the reasoning behind decisions and recommendations
Leverage expertise to own projects outside of day to day campaign work that impact the media team and broader XCM org
Navigate a highly-matrixed organization and represent team with integrity and self-sufficiency
Partner with other Amazon media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible
Contribute insights to advertising portfolio strategy and investment models

About the team
The central XCM org runs the largest and most performative mass marketing portfolio of investments in Amazon's biggest priority brands and businesses, from Prime Day to Super Bowl. We are a small but mighty team of 200+ strategic and creative business leaders who make and deliver our customers most loved marketing campaigns for North America and the world.

BASIC QUALIFICATIONS

6+ years of professional non-internship marketing experience
In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or or in-house with a large advertiser
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience using data and metrics to drive improvements
Experience using industry media planning such as Nielsen, Kantar, Comscore, etc.
Experience managing or working within cross-functional marketing and creative teams
Self-motivated and comfortable working independently with minimal supervision
The ability to thrive in a fast-paced and deadline-driven environment
Strong verbal and written communication skills

PREFERRED QUALIFICATIONS

Experience in audience segmentation and targeting
Deep knowledge in auction-based media like programmatic and paid social

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at

USA, CA, Santa Monica - 78,800.00 - 137,900.00 USD annually
USA, OR, Portland - 78,800.00 - 137,900.00 USD annually
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually

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