Email Marketing Manager

November 5, 2025

Other Jobs To Apply

No other job posts for this day.

About Versapay Versapay turns accounts receivable (AR) into a competitive advantage. Inefficient AR processes slow cash flow and stall growth. Versapay removes friction, unlocks working capital, and accelerates momentum - giving finance leaders the clarity and control they need to drive business forward. Versapay automates accounts receivable, removing barriers to collecting and reconciling B2B payments. Our solutions connect finance teams, customers, and business systems in one ecosystem to ensure cash flow clarity. With over 10,000 customers and 5M+ companies transacting on the platform, Versapay processes over 110M transactions and $257B annually. Think you might be the next Veep to join? Read on!! We are seeking a data-driven and creative Email Marketing Manager to design and execute our email marketing strategy across the entire customer lifecycle. This is not a "batch and blast" role-you will be the driving force behind lead nurturing programs, demand generation campaigns, and customer communications, playing a pivotal role in converting prospects into loyal customers and driving revenue. If you love mapping customer journeys, thrive on segmentation, live for A/B testing, and can turn data into actionable insights that move the needle, this role is for you. Key Responsibilities: <ul><ul><li>Strategy & Journey Mapping: Develop and execute a comprehensive email marketing strategy aligned with business goals. Map customer journeys and identify key touchpoints for automated and targeted communication.</li><li>Lead Nurturing: Design, build, and optimize multi-touch nurture streams for different audience segments (industry, persona, funnel stage) to guide leads from awareness to sales-readiness.</li><li>Demand Generation: Manage and deploy campaigns to support top-of-funnel activities, including webinars, content downloads, and event promotions.</li><li>Full-Funnel Management:</li><li>- TOFU: Promote content to attract and capture new leads.</li><li>- MOFU: Nurture MQLs with case studies, product info, and demo offers.</li><li>- BOFU: Create targeted campaigns to drive conversions and sales conversations.</li><li>Customer Marketing: Develop programs for onboarding, feature adoption, upsell/cross-sell, and retention.</li><li>Segmentation & Personalization: Maintain database health, develop segmentation strategies, and leverage personalization for engagement.</li><li>A/B Testing & Optimization: Continuously test subject lines, copy, CTAs, send times, and design to improve performance.</li><li>Analytics & Reporting: Monitor and report on KPIs (open rates, CTR, conversions, pipeline influence) and use insights to iterate strategy.</li><li>Operations & Compliance: Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign) and ensure compliance with CAN-SPAM, GDPR, etc.</li><li>Collaboration: Partner with content, product marketing, and sales teams to ensure cohesive messaging.</li></ul></ul> Qualifications: <ul><ul><li>3-5+ years in email marketing or automation, ideally in B2B/SaaS.</li><li>Proficient in major platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign); specify your expertise.</li><li>Strong understanding of full marketing and sales funnels.</li><li>Skilled in data analysis and trend identification; Google Analytics experience preferred.</li><li>Excellent copywriting and editing focused on conversions.</li><li>HTML/CSS knowledge for email customization highly valued.</li><li>Organized project manager, able to handle multiple tasks independently.</li><li>CRM experience (Salesforce).</li><li>Certified in HubSpot, Marketo, or similar.</li><li>Industry background in Payments, SaaS, or FinTech.</li></ul></ul> $100,000 - $115,000 a year #LI-Remote We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...