Consumer PR Manager, Media, Culture & Demand Generation, EMEA

November 12, 2025

Other Jobs To Apply

No other job posts for this day.

Position Summary

The Consumer PR Manager, Media, Culture and Demand Generation, EMEA supports the Senior Director of Consumer PR and team in executing the overarching consumer PR strategy across Europe, the Middle East, and Africa. This role is critical in securing press coverage, increasing share of voice against competitors, and positioning Marriott’s brand portfolio to drive topline revenue.

As the lead for Marriott Bonvoy’s EMEA Press Office, the Consumer PR Manager will manage incoming media requests, both directly and via agency partners, and lead PR for the company’s go-to-market strategies, turning these into compelling media narratives. This includes creating press materials for always-on news, such as demand generation pitches, newsletters, and press releases.

The role also leads media monitoring across PR in EMEA, ensuring tools and partners are used effectively to track, analyse, and showcase media results in a compelling way to stakeholders. Additionally, the Consumer PR Manager serves as the culture and trends lead, ensuring PR work remains timely and relevant to the cultural zeitgeist across EMEA markets.

This role collaborates closely with the EMEA Communications team, marketing and brand teams, and Marriott’s Global PR teams in the US to ensure consistent alignment of messaging and campaign execution across the region.

Scope

Location: London
Portfolio: Marriott International’s brands across EMEA
Focus Areas: Media relations, culture, media monitoring, and consumer PR campaigns
Flexibility: May support other initiatives as identified by Commercial Services or business needs

Key Responsibilities

Develop and implement annual consumer PR plans in alignment with the Senior Director
Serve as the team’s culture specialist, tracking earned media and online trends
Oversee Demand Generation PR activities and manage the EMEA Monthly Newsletter
Lead the EMEA Press Office, ensuring timely responses and internal communication
Upload press releases to the Press Centre and educate media on Marriott’s brand portfolio
Report campaign results using approved tools and defined PR metrics
Create engaging press materials (e.g., releases, infographics, briefing packs, interviews)
Lead media monitoring and reporting, including use of AI tools and stakeholder reporting
Represent Consumer PR in webinars, meetings, and cross-functional project teams
Manage PR agency relationships across EMEA to ensure alignment and success
Collaborate with internal departments (Brand, Loyalty, Legal, Ops, etc.) to support PR programs
Manage budgets and scopes for PR initiatives, including PO creation and invoicing
Understand media landscapes across key EMEA markets
Organise and host press events, trips, and media tours
Set and track KPIs aligned with commercial goals
Provide crisis cover support approximately three weekends per year

Candidate Profile

Education & Experience

3 years experience in public relations experience, ideally in travel, hospitality, or lifestyle sectors
Journalism experience considered; hotel experience preferred
Experience managing budgets and multiple stakeholders
Experience working across multiple brands/projects
EMEA experience and language skills a plus
Media-focused mindset

Skills & Competencies

Excellent written and spoken English (writing/proofreading is key)
Strong knowledge of brand PR, agency management, media relations, and press writing
Proven ability to build media relationships and secure coverage
Understanding of paid and earned influencer marketing
Strong organisational and execution skills
Strategic and creative thinker with ability to lead campaigns
Skilled in event planning and implementation
High energy, enthusiasm, and a positive attitude
Ability to manage multiple projects simultaneously
Willingness to travel internationally
Flexible, open-minded, and collaborative work style

Why Work at Marriott International?

At Marriott International, you’ll be part of a global company that values creativity, collaboration, and purpose. In this role, you’ll help shape the voice of one of the world’s most iconic hospitality brands across Europe, the Middle East, and Africa—bringing stories to life that inspire travel and connect cultures.

As the Consumer PR Manager, you’ll work at the intersection of media, culture, and brand strategy, with the opportunity to influence how millions of guests experience Marriott. You’ll collaborate with passionate teams across communications, marketing, and global PR, and lead initiatives that drive real business impact—from press office operations to trend-driven storytelling.

Join us and help shape the future of hospitality communications.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...